Adopting and Adapting New Technology

Chris Zammarelli, Candidate for the SLA Board of Directors

What is the newest “techie” gadget that you have/would like to have, and how do/would you use it to improve the work relationship that you have with your primary clientele?

I am presently working on a project to implement a next-generation library catalog, and one of the big questions we're asking ourselves is about how our clientele will be accessing it. In the past, when I was working on a website, I needed to make sure that it worked on every browser. So I installed as many browsers I could find for testing.

Now, it's not just about whether the site work as well in Internet Explorer as it does in Firefox. We have to consider whether it works on an iPad and whether the company behind the next-gen catalog can set up a mobile interface and iPhone and Android apps.

So, really, what I want is every gadget that my clientele is using. Even though the bureau I work for is making a push to better understand and utilize social media and mobile computing, I'm pretty sure I'm not going to be able to get them to buy me it all!

This is why it's important to keep up on technology trends if you're trying to reach your users wherever they may be. It's impossible to keep up with everything, but if you're on top of what the majority of people are using, you will be in pretty good shape. Just as long as you're ready to go where they go next.

Our team is always focused on the most successful marketing campaigns, for example, if someone wants to buy cialis online, he knows where to do it because of the quality product and a strong brand.

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