Big Data and the Three Little W’s

Big data—extremely large sets of structured, unstructured, and semi-structured data—are all the rage right now. If only organizations could better manage the volume and velocity of big data and turn it into insights, the thinking goes, they could be more innovative, better serve their customers, and gain a competitive advantage in the market. But how?

Peter Mulford has the answer (actually, three of them): who, what, and why.

IO-banner

“People leading innovation efforts should create a mindset in which their teams start by identifying the customer problem they are trying to solve,” he writes in the May-June issue of Information Outlook. “The three W’s framework is a simple tool to apply to this end . . . By relentlessly asking and exploring these three questions, the team will dramatically improve the odds of success by ensuring it is working on a problem the customer actually cares about.”

By asking who, what, and why questions, Mulford says, librarians can discern the “why beneath the why” that underlie the data in question. They can then convert the data into insights that are essential to providing decision-ready information that can lead to innovations.

“A key problem with data is that it often fails to reveal the deeper ‘why’ required for great innovation,” he writes. “. . . The three W’s are an approach to framing the problem and finding the solution.”

To learn more about turning data into insights that inform decisions and innovations, read the article.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Only a few days left - the deadline to submit an award nomination is next Tuesday, May 18! Honor an #SLAer like Cla… https://t.co/GpAhlepYL5
  • After going virtual in 2020 and transitioning live poster presentations to an online format, #SLA2021's poster prog… https://t.co/Ui4bNMFBtd
  • How can receiving an SLA Award support your career as a librarian or info pro? Mea Warren explains what her award m… https://t.co/QvI0j5XQUw
  • Got research? Share it and save! Submit an abstract for a poster session to be held during the #SLA2021 Annual Conf… https://t.co/sWblODxDb0
  • Kim Dority has touched the lives and careers of many librarians and information professionals. Know an #SLAer who h… https://t.co/m64udnR2o9
©2021 Special Libraries Association. All Rights Reserved
Do NOT follow this link or you will be banned from the site!
X

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close