Easy Steps to Promote Community Activities

SLA Community activities keep the association driving forward through providing relevant training, community-based networking, and innovative collaboration. Because of this, it’s important that Communities promote their activities to each relevant audience as effectively and efficiently as possible. The tools below are a great starting point; if your Community has other effective ways you promote your events,  let the SLA staff know! We’ll continue to keep this page updated and offer training resources to equip all Communities for success.

1. Add Your Event to the SLA Connect Events Calendar

(Only SLA Connect Community Admins have the Connect permissions to add events) Log on to SLA Connect and find your Community’s page. Once there, go to the Events tab, and click the green “Add Event” button. If your Community is an open community, this may also show up on the member-wide calendar in the Open Forum.

2. Community Website Post

With the Wordpress-hosted SLA Community websites, it’s quick and easy to publish information about an upcoming Webinar, a recent interview, podcast, or other Web 2.0 initiative. Start by publishing something to your Community website, and use this webpage as the landing page for the rest of your ‘push’ communications.

3. SLA Connect

Spread the word about your event by posting an announcement on your  community page. You could also use the “Email Community Members” tool to disseminate an email to all Community members from Connect. If all SLA members are invited, feel free to post information about the event on the Open Forum as well.

Pro Tip: Reach out to your Community members separate from Connect to remind them to set their community notifications to either Daily Digest or Real-time. You could do this through an email. Contact SLA staff if you need assistance getting these notifications set up or creating resources for your Community members.

4. SLA Learning Hub

Upcoming and previously hosted Community educational events are able to be posted on the SLA Learning Hub. This is a great way to provide enduring materials that represent your Community, visible for all SLA members to enjoy.

Upload past recordings. 
Complete virtual event form for future educational events. 

5. Community and SLA Social Media

Go to where your audience is: Facebook, Twitter, and LinkedIn. Share your shortened URL on any of these platforms that make sense for your unit. A few simple things to remember to make sure you’re maximizing your effectiveness:

  • When tweeting, mention @SLAhq. That way, SLA staff will be notified of your tweet, and retweet you to its larger following. This is also a great way to boost your follow-count. Hashtags like #SLAers, #SLA2021, and #iamalibrarian are also useful to include.
  • No matter the platform your using, including an image tends to draw more attention to your post. Whenever possible, include an image (but remember to attribute it when necessary or use an image that is in the public domain).
  • After publishing something noteworthy, feel free to notify staff. Whenever relevant, we’d love to share your news, too!

Pro Tip: Want to make sure your members are joining you on these social networks? Try incorporating links to follow, like, and join your Community’s social media accounts in your SLA Connect signature.

6. Guest Post on SLA Blog 

Communities are the nerve centers of SLA, the portals through which SLA members come together to learn from each other, share ideas and experiences, make personal and professional connections, and create communities. If your Community hosts an educational or social event, partners with other groups on an initiative, or connects with area library students, consider writing a post about it for the SLA Blog. SLA staff can provide guidance on tone and content; once your post is published, we can include a link to it in our e-newsletter, SLA This Week.

If guest writing a blog post isn’t for you, but your Community has interesting programs coming up or noteworthy activities that have just happened, we’d still like to let the rest of the association know about them. Please notify staff of initiatives or activities that could be featured as an item in SLA This Week, but please be sure to share a URL to include with the item that would direct readers to a relevant post or page already on your Community’s website or discussion thread in your SLA Connect community.

Have a newsletter? Let us know! SLA staff would like to subscribe to it—that’s a great way for us to stay informed about what’s going on in your Community.  Staff may take interest in an item in your newsletter and reach out to a member about including it in SLA This Week or a blog post.

7. Press Release

If your news pertains to the broader information industry, for instance, a member was recently recognized for professional achievements, a press release could be the official communication you’re looking for. Be sure to send it to your local media and other interested parties on your unit’s official letterhead. Feel free to use SLA’s press releases as a guide to how you can effectively structure one from your Community. Don’t forget to include SLA in your distribution so we keep abreast of our members’ successes!

  • Although preprints will not satisfy many, if any, modern open access mandates, they do enable research findings to… https://t.co/89XF0EF6zZ
  • If you haven't taken advantage of early bird savings yet on SLA 2022: Source Forward, you’d better do so quickly! T… https://t.co/D0niTraq7D
  • Only 1 day left to submit a poster abstract! Submit an abstract for a poster presentation at SLA 2022 by tomorrow,… https://t.co/r2bU0UECeK
  • The preliminary program for SLA is now available. More details will be added as we continue to finalize details and… https://t.co/TftIIWVzQU
  • If you haven't taken advantage of early bird savings yet on SLA 2022: Source Forward, you’d better do so quickly! T… https://t.co/QRlyTYPL43
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