Membership Advisory Council

Ten members appointed for overlapping terms of two years each. Membership should have representation from as diverse a group of members as possible. A member ending his/her second year may be considered by the SLA President-Elect for the position of Chair.

The council shall:

1. 1. recommend to the Board of Directors policies and programs related to membership development (recruitment) and retention of members;
   2. liaise with staff (Membership) to update existing materials and to develop and roll-out new and additional turnkey materials for the units (tools, templates, materials, ideas, etc.) to facilitate their recruitment and retention efforts;
   3. liaise with staff (Membership) to conduct more frequent, “mini” surveys of the membership to assess member needs and to gather other member demographic information.
   4. liaise with staff (Communications and Marketing) as required to highlight and publicize benefits of membership and member profiles;
   5. liaise with, and provide direction/support to, the unit membership chairs to assist with their grassroots recruiting efforts.
   6. research existing and new target markets (including the diversification into allied fields and industries) for membership development and growth.

Charge last revised November 2012 (Board Document EM1112-A02)