Helping Nonprofits Compete for Funds


Many organizations turn to librarians and information professionals to deliver decision-ready information to the right person at the right time. Nonprofit organizations frequently turn to them for something more basic—identifying sources of funding. So where do librarians and info pros turn when they need to help their employers raise money?

If you answered competitive intelligence, you might have a future in the field of prospect development.

“In business, the goal is providing the right product for the right price in the right place to the right person,” writes Kristin Richardson in Information Outlook. “Competitive intelligence helps business decision makers achieve this goal. The same is true in the nonprofit world.”

As a prospect development director for academic institutions, Kristin is experienced in using CI to not only identify prospective funding sources but also turn these prospects into actual donors. Read what she has to say in her article.

Any large business structure consists of several units, and local teams are formed in each department who are competing with each other. Spy app can play a key role in this struggle.

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