Intelligence: It’s Much More than Good Research

Ever notice how some organizations seem to make smarter decisions than others? Ever wonder why—do they conduct better research, or are they just better at using it?

SLA’s certificate program in Competitive and Decision Intelligence takes the mystery out of making better decisions and replaces it with frameworks, models, processes, practices—and above all, skills. Through a blended learning approach that includes live lectures, live discussions, and hands-on training, the program teaches you the skills you need to—

  • define the key intelligence needs of your organization and users;
  • identify and manage biases that can affect your research and analysis;
  • help your organization understand, assess, and anticipate threats and opportunities;
  • understand competition through win-loss analysis; and
  • establish and manage an intelligence program.

The program consists of 14 courses, which can be taken individually as specific needs arise or collectively to earn the certificate. The courses are conducted online using GoToWebinar, although two courses—Human Source Intelligence (INTEL-07) and Intermediate Competitive Intelligence Analysis (INTEL-09)—are being taught in person in June at the SLA 2018 Annual Conference in Baltimore.

In today’s ever-more-competitive economic environment, you can’t afford to simply conduct good research and hope for the best. Learn the skills you need to enhance the competitive and decision intelligence capabilities of your organization and start putting them to use today!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • With generative AI technologies getting more sophisticated and their creative use exploding in popularity the U.S.…
  • 💼 Know an SLA member you think would be a good fit for the Board of Directors? Think that potential board member is…
  • Join us in welcoming our newest SLA member, Emily Hoy! At SLA, our vibrant communities provide you with great oppo…
  • Unless you've been living under a rock, you've heard the buzz about ChatGPT. What you may not know about ChatGPT is…
  • When the pandemic began and schools and libraries around the country were forced to close their doors, teachers and…
©2023 Special Libraries Association. All Rights Reserved
Special Libraries Association

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.