INTEL-08 | Competitive Intelligence Analysis: Fundamental



May 2 – 20, 2022

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What fundamental analytical tools and frameworks are used in competitive and decision intelligence?

How do I use these tools and frameworks?

When and how do I apply them?

The course begins our exploration of the analysis function in the intelligence process/cycle in CI practice and decision support. In this course, you will learn—

  1. how to generate useable, actionable intelligence from information;
  2. how analysis works with other intelligence functions; and
  3. how to define research requirements for your analytical needs.

We will discuss key analytical principles, techniques, models, and tools that should be in the arsenal of any intelligence professional and demonstrate how to apply key models to support your organization’s intelligence and decision needs. Specific topics include generating useable intelligence profiles, competitive benchmarking, SWOT analysis, industry analysis, and environmental analysis.

As with each course in this program, this online course places special focus on issues and opportunities for information professionals as well as considerations that relate to the transition from information and knowledge practices to competitive intelligence and decision support.

This course includes exercises and discussions involving (1) how to select analytical models and (2) how to apply the fundamental models covered in this course.

Course Level: Fundamental — Essential concepts, practices, and resources to building intelligence practices.

Learning Objectives

At the end of this course, you will understand key fundamental analytical frameworks that can serve as the foundation of your analytical toolkit. When presented with intelligence research, decision needs, or analytical questions, issues, or problems related to the topics covered, you will be able to support intelligence and decision requirements and outline possible solutions to fundamental intelligence questions and decision scenarios.

Specifically, you will be able to—

  1. convert research results to useable intelligence;
  2. use fundamental analytical principals and models to support intelligence project planning and research efforts;
  3. employ analytical techniques to understand and anticipate competitor activities and industry developments as well as your own organization’s actions;
  4. assess the strengths and weaknesses of each fundamental technique and address the inherent advantages and limitations of key models; and
  5. use the models covered in this course as the basis for building your analytical capabilities and experience.

Course assessments, exercises, and discussions will measure and evaluate the degree of understanding that you achieve during the learning process.

Schedule and Pricing

Lectures for CDI Certificates Program courses are now pre-recorded. This offers participants more flexibility and convenience to listen to recordings according to their schedules. There will be two live virtual meetings focused on group discussions and questions for the instructor.

Member Price: $495
Non-Member Price:$715

About the Instructor
Cynthia Cheng Correia helps professionals and organizations enhance what they do. For over two decades, she has helped managers and companies develop their competitive intelligence (CI), critical foresight, and strategic capabilities through advising, training, improving processes and practices, and applying effective tools. Click here to learn more.

SLA and the instructors reserve the right to cancel the course if a minimum registration count is not met.

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