INTEL-09 | Competitive Intelligence Analysis: Intermediate

June 6 – 24, 2022

Register now! 

What are some of the more advanced key frameworks used in competitive intelligence and decision making?

What can these frameworks tell me, and when and how do I apply them?

How can they guide my research requirements?

Building your analytical capabilities is vital to designing more advanced research and monitoring strategies and generating the intelligence your organization needs. This course will focus on key frameworks and techniques that can help your organization understand, assess, and anticipate threats and opportunities and identify and track key developments.

In INTEL-09, you will—

• see how a cost analysis project is conducted;
• learn how a win-loss analysis helps you understand the performance of your competitors and your company;
• gain a fuller understanding of your industry’s strategic groups; and
• expand your monitoring efforts through an early warning system.

Course Level: Intermediate — Concepts beyond the scope of fundamentals; intended for practitioners at all experience levels.

Prerequisite: Competitive Intelligence Analysis: Fundamental Frameworks (INTEL-08) is recommended.

Course Learning Objectives

At the end of this course, you will understand key analytical frameworks and activities that can enhance your understanding of your competition, competitive strategy, and developments. When presented with intelligence research or analytical questions, issues or problems related to the topics covered, you will be able to support intelligence, planning, and decision needs and outline possible solutions.

Specifically, you will be able to—

1. use the analytical techniques covered in the course to understand and anticipate competitors’ activities and conditions, industry developments, macro-environment conditions and changes, and your own organization’s management requirements;
2. anticipate, identify, and better understand activities and developments (including threats and opportunities) that can affect your organization;
3. use intermediate-level analytical principals and models to support intelligence project planning, research efforts, and intelligence and decision requirements; and
4. use the models covered in this course as the basis for building your analytical capabilities and experience.

You will develop skills and abilities according to professional competencies outlined by Knowledge inForm. Course assessment, exercises, and discussions will measure and evaluate the degree of understanding you achieve over the learning process.

Member Price: $495      Non-Member Price: $715

About the Instructor

Cynthia Cheng Correia helps professionals and organizations enhance what they do. For over two decades, she has helped managers and companies develop their competitive intelligence (CI), critical foresight, and strategic capabilities through advising, training, improving processes and practices, and applying effective tools. Click here to learn more.

SLA and the instructors reserve the right to cancel the course if a minimum registration count is not met.