Intel-10. Management Analysis

Member Price: $495 Non-Member Price: $715

2021 course dates will be added soon.

What can you and your organization do to understand and anticipate the management actions of your competitors, suppliers, or customers? In this online course, participants will learn how to go beyond management profiles to analyzing management, their drivers, and their decisions and responses. We will examine key types of management analysis (including Four Corners and Blind Spots), as well as how to: select a management analysis framework, understand management’s decision-making and tendencies, anticipate decisions and actions, uncover an organization’s vulnerabilities and potential missteps, and assess your competitor’s management and strategic vulnerabilities for your organization’s advantage.

Prerequisite: Participants enrolled for the “Core” and Dual Competitive Intelligence Certificates are recommended (but not required) to have prior experience in business and industry analysis or complete the online course, Competitive Intelligence Analysis: Fundamental Frameworks (INTEL-08).

About the Instructor

Cynthia Cheng Correia helps professionals and organizations enhance what they do. For over two decades, she has helped managers and companies develop their competitive intelligence (CI), critical foresight, and strategic capabilities through advising, training, improving processes and practices, & applying effective tools. Click here to learn more. 

Critical Learning Questions

  1. How do I choose the appropriate management analysis framework for my user’s intelligence issue?
  2. How can I better understand how my competitors, partners, or other organization make decisions and anticipate how they will respond in the marketplace? How can I discover their management drivers and hot buttons?
  3. How do I uncover an organization’s competitive blind spots, and understand their weaknesses, vulnerabilities, and potential missteps?
  4. How can I apply my understanding of my competitors’ management to boost my organization’s competitiveness?
  5. How can I better understand my own organization’s management, strategy, and vulnerabilities?

Course Schedule

A note regarding the new course schedule: Lectures for the Competitive and Decision Intelligence Certificates Program courses are now pre-recorded. This offers participants more flexibility and convenience to listen to recordings according to their schedules. There will be only two live meetings focused on group discussions and questions for the dates listed in the course schedule, below.

Course Dates: 2021 course dates will be added soon.

Member Price: $495 Non-Member Price: $715


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