Intel-12. Scenario Analysis & Futures Techniques

Member Price: $495 Non-Member Price: $715

How can I anticipate and understand scenarios, events, and developments that can impact my organization or industry sector?

Gaining foresight and anticipating future conditions, trends, and actions are fundamental to generating sound management and robust and competitive intelligence. While there is no crystal ball that can predict the future, commercial intelligence employs a range of tools and techniques that help us develop likely scenarios that can impact our organization’s competitiveness. Through these scenarios, we can anticipate conditions and events and guide our decisions, strategies, and actions. This online course presents common futures models and techniques that are used to support strategic development. Participants will learn how to choose and apply the appropriate techniques, how to develop scenarios, and how to combine futures techniques with other, complementary intelligence models.

Prerequisite: Participants enrolled for the “Core” and Dual Competitive Intelligence  Certificates are recommended (but not required) to have prior experience in business and industry analysis or complete online course, Competitive Intelligence Analysis: Fundamental Frameworks (INTEL-08) AND either Competitive Intelligence Analysis: Intermediate Frameworks (INTEL-09) OR Issue Analysis (INTEL-11b)

About the Instructor

Cynthia Cheng Correia helps professionals and organizations enhance what they do. For over two decades, she has helped managers and companies develop their competitive intelligence (CI), critical foresight, and strategic capabilities through advising, training, improving processes and practices, & applying effective tools. Click here to learn more. 

Critical Learning Questions

  1. What are common models and techniques used to help us anticipate the future and address uncertainty? How do I select the right tool(s) for my needs?
  2. How do I prepare for scenario analysis and conduct it?
  3. How do I use scenario analysis to:
    • Identify key drivers and possible outcomes?
    • Discern signals, weak signals, wild cards, and indicators?
    • Align with my organization’s Strategic Early Warning System (SEWS) and other intelligence methods?
  4. How do I use scenario planning to support strategic development, address changes, and enhance my organization’s situational awareness and competitive intelligence?
  5. How do I apply other key types of futures and forecasting?

Course Schedule

A note regarding the new course schedule: Lectures for the Competitive and Decision Intelligence Certificates Program courses are now pre-recorded. This offers participants more flexibility and convenience to listen to recordings according to their schedules. There will be only two live meetings focused on group discussions and questions for the dates listed in the course schedule, below.

Course Dates: 2021 course dates will be added soon.

AllRecorded Lectures 
(not live and can be completed on your own time)
AllLive Online Discussion 1
1:00 – 2:00 pm ET
VariousReadings & Forum Discussion
(not live and can be completed on your own time)
AllExercise: Intelligence Project Outline
(not live and can be completed on your own time)
Exercise, Readings, Final QuestionsLive Online Discussion 2
1:00 – 2:00 pm ET


Member Price: $495 Non-Member Price: $715

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