INTEL-08. Competitive Intelligence Analysis: Fundamental


INTEL-08 | Competitive Intelligence Analysis: Fundamental

Course Dates: May 7–25, 2018

Cynthia Cheng Correia Knowledge inForm

What are the fundamental analytical tools and frameworks used in competitive intelligence?

When and how do I apply them?

This online course begins our exploration of the analysis function in the Intelligence Process/Cycle. Building on earlier courses in the program, participants will learn about how to generate useable, actionable intelligence from information; how analysis works with other intelligence functions; and how to define research requirements for your analytical needs. We will discuss key analytical principles, techniques, models, and tools that should be in the arsenal of any intelligence professional and demonstrate how to apply key models to support your organization’s intelligence needs. Topics include: generating useable intelligence profiles, competitive benchmarking, SWOT analysis, industry analysis, and environmental analysis. This course includes an exercise & discussions involving intelligence analytical models.

Course Level: Fundamental (Basic concepts for those new to the topic or application)

It is recommended that participants have already completed course INTEL-01 or have an understanding of the competitive intelligence process and functions.

Course Learning Objectives

At the end of this course, participants will understand key fundamental analytical frameworks that can serve as the foundation of their analytical toolkits. When presented with intelligence research or analytical questions, issues, and problems related to the topics covered, participants will be able to support intelligence needs and outline possible solutions to fundamental intelligence questions. Specifically, participants will be able to:

  1. Apply & convert research results to useable intelligence.
  2. Utilize fundamental analytical principals & models to support intelligence project planning & research efforts.
  3. Employ appropriately the analytical techniques covered in order to understand & anticipate competitor activities & conditions; industry developments; and their own organizations.
  4. Assess the strengths & weaknesses of each fundamental technique and how to address inherent advantages & limitations of key models.
  5. Use the models covered in this course as the basis for building their analytical capabilities and experience.

Participants will develop skills and abilities according to professional competencies outlined by Knowledge inForm.

Course Dates

May 7-25, 2018

Details below:

  • Lecture 1: May 7 | 1 – 2 pm ET
  • Lecture 2: May 9 | 1 – 2 pm ET
  • Live Discussion 1: May 11 | 1 – 2 pm ET
  • Open Period for Readings & Forum Discussion: May 14-17
  • Live Discussion 2: May 25 | 1 – 2 pm ET

Lectures and live discussions are conducted as virtual meetings using GoToWebinar.  Review the Attendee Quick Reference Guide for more information.  Please check with your IT department to see if you have authorization to access GoToWebinar.

All online sessions are recorded for additional access during the course.


Member Price: $495*

Non-Member Price: $715*

* A late fee of $50 will be added to your invoice if you register at or after midnight (12:00 a.m. ET) on the first day of the course. Late registration does not guarantee live access to the first course session.

**SLA and the instructors reserve the right to cancel the course if a minimum registration count is not met.

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