INTEL-09. Competitive Intelligence Analysis, Intermediate


INTEL-09 | Competitive Intelligence Analysis, Intermediate

Course Dates: June 10, 2018 (in-person at SLA 2018 Annual Conference in Baltimore, Maryland)

Cynthia Cheng Correia Knowledge inForm

What are additional key frameworks used in competitive intelligence?

What can they tell me and when & how do I apply them?

With scores of analytical models and tools than can support competitive intelligence, building your analytical capabilities is vital to designing more advanced research/monitoring strategies and generating the intelligence your organization needs. This course will focus on key frameworks and techniques that can help your organization understand, assess, and anticipate threats and opportunities, identify and track key developments. See how a cost analysis project is conducted, learn how to understand competition through win-loss analysis, gain understanding of your industry’s strategic groups, and expand your monitoring efforts through developing an Early Warning System. Through discussions and exercises, we will learn how to select and apply these essential analytical tools, define research requirements, generate systematic and forward-looking intelligence, and more.

Course Level:   Intermediate – Concepts beyond the scope of fundamentals for practitioners at all experience levels.

Course Learning Objectives

At the end of this course, participants will understand key fundamental analytical frameworks and activities that can enhance their understanding of their competition, competitive strategy, and developments. When presented with intelligence research or analytical questions, issues, and problems related to the topics covered, participants will be able to support intelligence needs and outline possible solutions to relevant intelligence questions. Specifically, participants will be able to:

  1. Employ appropriately the analytical techniques covered in order to understand & anticipate competitor activities & conditions; industry developments; the macro-environment and their own organizations.
  2. Anticipate, identify, and better understand activities and developments – including threats and opportunities – that can impact an organization.
  3. Assess the strengths & weaknesses of each technique covered and how to address inherent advantages & limitations of these models.
  4. Utilize intermediate-level analytical principals & models to support intelligence project planning & research efforts.
  5. Use the models covered in this course as the basis for building their analytical capabilities & experience.

Participants will develop skills and abilities according to professional competencies outlined by Knowledge inForm.

Course Dates

June 10, 2018 (course delivered in-person as a pre-conference event at the SLA 2018 Annual Conference in Baltimore, Maryland).


* A late fee of $50 will be added to your invoice if you register at or after midnight (12:00 a.m. ET) on the first day of the course. Late registration does not guarantee live access to the first course session.

**SLA and the instructors reserve the right to cancel the course if a minimum registration count is not met.

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