Advertise With SLA

The Special Libraries Association (SLA) wants to be your company’s One Stop Shop to reach the SLA community of special librarians and information professionals.  We’ll work with your company to target the right prospects in order to maximize your ROI.  We will apply this data to a “white glove”, professional sales approach to customize a year-round sponsorship package that works for your company.

With SLA as your partner, we can help your company ensure your brand and messaging reaches your desired market in an integrated, consistent, effective and cost-efficient manner via high-impact sponsorship opportunities and prominent advertising exposure through SLA assets including Publication Advertising, Website Advertising, and Targeted Marketing.

Information Outlook

IONovDec12coverBusiness leaders around the world rely on information professionals to provide strategic, authoritative access to decision-ready information. These information professionals, in turn, look to SLA’s digital magazine, Information Outlook, for practitioner-focused insights into issues and trends in information and knowledge management. By advertising in Information Outlook, you generate brand recognition with SLA’s 4,000-plus member professionals and 250 subscribing institutions. Plus, because readers can access Information Outlook on their smartphone and/or tablet and share content with their favorite social network, your advertising enjoys a broader “reach” across multiple platforms and audiences.

 

Connections e-Newsletter Advertising Rates and Specs

Connections is a bi-monthly e-newsletter filled with SLA news, industry topics, and calls for discussion. The newsletter is distributed to SLA members and thousands of other special librarians and information professionals (total circulation exceeds 12,500). The content is drawn from the SLA Blog, industry partners, social media, consulting firms, and a variety of other sources. With its easy-to-read format and wide assortment of content, Connections is popular with information professionals in all work environments and industry sectors.

Connections Rates and Specs

Opportunity 1 Month 2 Issues
(full month)
4 Issues
(2 months)
6 Issues
(3 months)
Specs
(width x height)
Sponsored By Side Box
(200 characters of about text)
$1,650 $2,600 $3,400 $4,000 300 x 250 pixels
Side Box (graphic only, no text) $1,450 $2,400 $3,200 $3,800 300 x 250 pixels

Material Due Date: 7 days in advance
Media Requirement: 300 x 250 high-res JPEG, GIF or PNG logo

Online Advertising

Digital advertising is a crucial part of every marketing agenda. SLA.org online ads are direct, cost-effective connections between advertisers’ web sites and thousands of information professionals.  These ads rotate throughout our site, including the highest traffic pages: homepage, SLA Annual Conference pages, and Information Outlook.

All ads are rotated equally. SLA only rotates 5 total ads at any given time in a single location, including house ads. Reservations accepted on first come, first served basis.

Advertising Rates, Specs and Media Requirements


Opportunity

1 Month

3 Months

6 Months

Full Year

Specs
(width x height)
Top Banner $1,350 $2,940 $4,440 $7,000 468 x 60 pixels
Side Square $1,200 $2,600 $3,800 $6,200 250 x 250 pixels

Material Due Date: 7 days in advance
Media Requirement: JPEG, GIF or Flash

Mailing List Rental

SLA offers rental of our member and conference attendee postal lists. Rentals are available on a one-time-per-use basis from our list management representative MGI Lists. Mailers may select from a variety of categories in order to segment and target a list comprised of your intended target audience. Lists are usually sent via email in a zipped file. Use of any mailing list is subject to SLA approval. For more information visit MGI’s website, email CBrecht@MGILists.com or call 703.706.0383.

For more information about advertising and sponsorship opportunities, please contact Marlena Turner or Suzie Smith at 703.647.4900.

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