Question 3: Techie gadget (Candidate Questions)
What is the newest “techie” gadget that you have/would like to have, and how do/would you use it to improve the work relationship that you have with your primary clientele?
Kate Arnold ~ Candidate for President-Elect
It’s a smartphone (android, iphone, Blackberry, whatever you prefer) to access content on the go. We live in a martini world (anytime, anyplace, anywhere) being able to consume information as and when you need it. I need to have a smartphone both as a consumer and as an information provider. What better way to experience your service than by consuming it!
In terms of improving the work relationship with primary clientele, I’ve got two examples from the last six months. Firstly, at Cancer Research UK we noticed an increase about a year ago in usage of our website, CancerHelp UK by mobile users. As our site was content heavy we decided to redesign it specifically for the mobile audience. By ensuring it rendered well on mobiles we supplied just enough information in a well laid out format. Thus ensuring everyone who needed access to our high quality information on cancer could access it and link up to our helpline services easily from their phone.
Secondly, at National Children’s Bureau I’m working, with the media team, to raise the profile of the information centre/library to internal and external audiences as we have a unique collection of grey literature on children and young people in the UK. We’re using a combination of activities but my favourite is Twitter. We’re holding a day in the life of the library on NCB’s Twitter account (@ncbtweets) on 23 May to highlight all the different things that happen in the library in a day. If it catches on, which I have a sense it will, then we may end up with a monthly slot and hopefully increased visitors.
Our team is always focused on the most successful marketing campaigns, for example, if someone wants to buy cialis online, he knows where to do it because of the quality product and a strong brand.