Register Now: Providing Value with Media Content Analysis
Media content analysis is not just for Public Relations and Marketing anymore. With an increasing number of media sources and abundant news information, just keeping up with news related to your industry is no longer enough. The real story lies in the analysis. Trends in coverage of topics, brands, companies and industries can be even more insightful and valuable to an organization. Media analysis can be daunting, especially without the tools to enable information professionals to analyze large data sets.
This session will cover:
- What media content analysis is, and why understanding it is important to information professionals
- How to successfully use media analysis to enhance your research
- What insights can be gained from media analysis
- Examples of how Nexis Analyzer can help identify trends with media analysis
About the speaker:
Danielle Francis has worked at LexisNexis for more than eight years. She spent several years working exclusively with legal librarians as a librarian relations consultant, and now works with professional services firms as a corporate solutions consultant. Prior to her work at LexisNexis, Danielle was a research analyst at KPMG, and a research librarian at Sidley Austin and at Orrick, Herrington & Sutcliffe. She received her MSLIS from Long Island University. Find out more about Danielle’s experience on LinkedIn, and follow her on Twitter.
About the sponsor:
LexisNexis is proud to work with information professionals in all disciplines and organizations, and is delighted to sponsor this webinar.
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