SLA 2013: Make Your Boss Look Good

Some of the best reasons to attend SLA 2013 in San Diego have nothing to do with you and everything to do with your boss.

Yes, you read that correctly–attending SLA 2013 is about making your boss look good. At least, that’s what you want him or her to think.

If you’re like a lot of information professionals, you need to get management approval to attend a conference. And if you can only attend one conference this year, SLA 2013 is it. So you want to be sure you make a strong argument to be in San Diego this June.

From your standpoint, that’s an easy case to make. SLA 2013 will offer dozens of educational sessions and networking events, an exhibit hall packed with vendors showcasing new products and services, and an environment that lends itself to sharing ideas, making new connections, and brainstorming new strategies for success.

But getting management approval to attend SLA 2013 isn’t about what the conference will do for you–it’s about what it will do for your boss (and, by extension, your organization). Things like helping him or her make better decisions, convert information to intelligence, and gain an edge in the market. These are the kinds of conference benefits that will resonate with management; your challenge is to communicate them.

SLA is making it simple for you to do just that. Go to the SLA 2013 Website and download the Employer Approval Letter and the Conference Preview. Together, these materials make a persuasive case for giving you the green light to travel to San Diego in June.

Of course, getting approval to go is only half the battle–the other half is convincing your boss that the conference was worth the investment. SLA is helping you with that as well. At SLA 2013, you’ll receive a publication in your tote bag filled with advice about how to make the most of your conference experience, both while you’re in San Diego and after you return to your workplace.

So don’t delay–start helping your boss make the smartest decision he or she will make this year. See you in San Diego!

 

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