SLA and SIIA Co-Sponsor Content Buying Study by Shore
Shore Communications, research and strategy consultants serving the information industry, recently announced a study co-sponsored by SLA and the Software and Information Industry Association (SIIA).
The study, which will include SLA members and executives from the information industry as participants, will ultimately produce a major research project focused on understanding how enterprise content buyers are handling the current economic climate.
The study, titled “New Rules of Engagement: Re-Tooling Information Sales and Marketing for the New Economy,” will include both traditional quantitative analysis and first-person narrative case studies. Analysis of purchasing and influencing factors will help give a better understanding of the climate and help to prepare every player in the information industry as to what lies ahead.
Participating SLA members also will have an opportunity, via webinars, to be briefed on the Shore findings and to receive a summary report. For more details and to register interest, please visit www.shore.com/newrules2009.
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