#SLAtalk Roundup: Building Your Brand

Branding isn’t just for marketing professionals (or cattle ranchers) anymore. In today’s fast-moving digital environment, personal and professional branding allows all of us to communicate our goals and interests, distinguish ourselves based on our strengths, and contribute to conversations we are passionate about.

To help information professionals learn how to build and communicate a strong identity for themselves, their libraries and information centers, their profession, and their professional associations, SLA hosted an hour-long Twitter chat (#SLAtalk) in February 2015 to discuss the benefits of branding. The chat touched on topics such as taglines, personal Websites, professional versus personal brands, and the relative benefits of various social media in developing a brand.

To read what chat participants had to say, view the tweets on Storify.

#SLAtalk: Building Your Brand

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