SLA 2013: Politics, Pregnancy, and a Panel Presentation

In the New York Times, pollster Nate Silver makes incredibly accurate predictions about the 2012 U.S. presidential election. A thousand miles away, in Minneapolis, Target sends coupons for free diapers to a teenage girl (whose startled father had no idea she was pregnant!).

Random incidents, you might think–but think again. Thanks to “big data,” everyone from clothing retailers to banks to your local grocery store can glean plenty of information about you and put it to surprising uses. And given our research skills, there’s absolutely no reason why librarians and information professionals can’t become data scientists, which the Harvard Business Review has called “the sexiest job of the 21st century.”

– Amy Affelt

Want to learn more? Plan to attend the Spotlight Session, “Big Data, Big Challenges,” on Monday, 10 June, at 12:00 p.m.  Amy will join David Minor and Richard Moore of the University of California-San Diego and Britt Mueller of Qualcomm to discuss the services and resources needed to support data analysis, curation and re-use.

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One response to “SLA 2013: Politics, Pregnancy, and a Panel Presentation”

  1. Matt says:

    As a data analyst myself for a large financial corporation, I love “big data”, and being able to dig into it. But there is a certain level at which I worry about privacy issues. That poor girl! It makes me think about how we use our data. Sure, we can conform to all of the legally compliant uses of our data, but are they the “right” thing for the customer?

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