Training as a Marketing Tool

Do your organization’s employees know about the library or information center—the services it offers or the skills and expertise of its staff? Are they struggling to find information, unaware of resources available to them, or drowning in content?

The solution to both problems might lie in one word: training.

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Denise Chockrek, senior knowledge analyst at PepsiCo, uses training to advance a range of organizational interests while also furthering those of the information center. She sees training as, for example, a means for her staff to educate employees to use databases, strengthen research skills, and bring new hires up to speed quickly.

“Part of what makes us powerful trainers is that we are familiar with the research needs of our employees, we know where the resources are, and we can direct people to the right resources,” she writes in Information Outlook.”

Denise also sees training as a way of advertising the information center. In addition to introducing employees to the services the information center provides, training sessions allow information center staff to reinforce their identity and messaging.

“Simple takeaways can be very effective,” Denise writes. “When I conduct database training sessions, I give my attendees a one-page document that reminds them what the database is for, how to sign on to it, and how to perform basic searches. If they forget what they learned in the class, this one-pager will help remind them.”

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